In search of a collection that is ethically and sustainably produced, our founder, Ayesha, discovered in the foothills of the Berber valley, the natural, organic ingredients, that is the secret power of our collection. Formulated to bring you the highest quality collection, our collection embodies all that is true about being a woman. We support women empowered businesses from source to shelf. From the women-run cooperative where our ingredients are sourced to the companies who design and produce labels for our collection, supporting and empowering women is at the heart of what we do.